Lately, with the increased use of smart phones, the cellular device is playing a growing part in our lives. Our dependency on cell phones has sky rocketed, with its diversity of uses. Hananel Rosenberg, from the Institute for the Study of New Media, Politics and Society at Ariel University, mentions some of them, including news, entertainment, games, calendar, documents, transit times, navigation, social networks, and of course – talking.
Ownership rate of cell phones in Israel is high by any standard. According to the Statistical Yearbook of Jerusalem 2016 (table VI/4), 91% of households in Israel had at least one mobile phone in 2014. The data for the large cities are slightly higher with 93%, 96% and 98% in Jerusalem, Haifa and Tel Aviv, respectively. Data do not exist specifically regarding smart phones, but estimations of ownership rate vary between 64% and 72%.
The distribution is somewhat similar in the large cities: In Jerusalem Cellcom holds the largest share of 29% of active antennas, with Partner and Pelephone holding 28% and 26% respectively; in Tel Aviv and Haifa, Partner holds a bit of a wider share, with 32% and 31% respectively; Cellcom and Pelephone hold 28% and 25% of Haifa’s antennas, respectively, and both companies each hold 24% of Tel Aviv’s antennas.